Introducing Purple Classics
Naxos, the world’s leading classical music group, is joining the Alzheimer’s Association® as a cause marketing strategic partner with the release of a new CD series, PURPLE CLASSICS. The series will contain 10 recordings, each providing approximately 2 hours of classical music.
For every CD purchase and album download through June 23, 2017, Naxos will donate $.50 to the Alzheimer’s Association. For sales on the iTunes Store and streams on Apple Music, Naxos will donate $5.60 to the Alzheimer’s Association for every album downloaded or streamed *. Naxos has guaranteed a minimum donation of $25,000.
*Streams are calculated and paid according to the RIAA’s standard of 1,500 track equivalent single-disc album sales.